An
Unexpected Uplift
The romantic drama Ek Deewane Ki
Deewaniyat, starring Harshvardhan Rane and Sonam Bajwa, has surpassed the ₹55
crore nett marks on Day 6 of its theatrical run. According to reliable
trade trackers:
- The film opened with roughly ₹9 crore nett on
Day 1.
- It collected around ₹7.75 crore (Day 2) and ₹6 crore
(Day 3) in the first weekend.
- Across the first weekend (Fri–Sun), the total stood at
approximately ₹18.19 crore.
- By Day 6, the cumulative had
reached about ₹40.9–41.5 crore. Budget
vs Business
The film’s reported production
budget was around ₹25 crore.
In just four days, it is claimed to have recovered its cost.
By Day 6, crossing ₹40 crore nett puts it into a comfortable region where
profitability is accessible — especially if ancillary revenues (satellite,
digital, overseas) follow.
Competition
& Context
Ek Deewane Ki Deewaniyat released during the Diwali period, alongside the much
wider-released horror-comedy Thamma (starring Ayushmann Khurrana, Rashmika
Mandanna, etc.). While Thamma exceeded ₹90 crore by the same day,
thanks to its broader screen count, Ek Deewane… managed to carve out a
decent share despite fewer showings. This makes its result noteworthy — a film
with modest scale holding firm in a strong release window.
Strengths
Driving the Performance
- Audiences responding:
While critical reviews were mixed, viewers have evidently connected with
the film enough to sustain momentum.
- Release timing:
A Diwali release generally boosts footfalls — the festive season likely
helped.
- Value proposition:
With a moderate budget and lead actors who have a loyal following, risk
was contained which permitted the film to turn profit earlier than a
big-budget one might.
Challenges
& What to Watch
- Though crossing ₹40 crore is good, the “hit” verdict in
Bollywood trade often requires higher thresholds (depending on budget,
marketing, P&A). Some trade analyses suggest the film may have just
missed the clean hit tag by a small margin on Day 6.
- Sustaining momentum will be key: Sunday uplift is a
positive sign, but weekdays (especially post-festival) will test the hold.
- Comparatively less screen count vs the major competitor
means growth potential is inherently more limited.
The
Road Ahead
If Ek Deewane Ki Deewaniyat
maintains good occupancy over the coming days, adding perhaps another ₹10-15
crore in the next week is feasible — which would firmly anchor it as a
profitable venture. A final run nearing ₹50–55 crore nett in domestic market
seems within reach under optimistic yet realistic assumptions.
Final
Take
For Harshvardhan Rane and Sonam
Bajwa, this outing marks a significant commercial uptick. Despite mixed
reviews, the film’s box-office journey demonstrates that with good timing,
appealing marketing and audience engagement, a mid-budget romantic drama can
still find meaningful success in today’s Bollywood landscape.
0 Comments